Recommended Steps to Maximize Public Relations
from this Program

The intent of the IN TIME OF NEED program is to provide genuine assistance in the form of furniture to residents/resident families experiencing crisis level hardship. That notwithstanding, the JAHMA Foundation encourages residency site management personnel to take advantage of the wonderful public relations opportunities that this program presents. As a result, the following guidelines are suggested as best practices to cast IN TIME OF NEED in the most favorable light.

• Take a few pictures of the resident/resident family with their new furniture.

• Include the photo and an article in the site newsletter.

• Invite the local newspaper to take some photos and do an article.

• Contact a local television and/or cable provider to do a story.

• Always wait until after the furniture has actually been delivered to utilize the public relations strategies.

• Since all completed applications require a release signed by the resident applicant to publicize their name and photograph should they receive an award, this step has already been taken care of for you.

Criteria for Approval

Application Form (166k PDF*)

In Time of Need homepage

JAHMA Homepage

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